Guerrilla marketing can produce a big impact on a small budget. Here’s what you need to know about guerrilla marketing.

Relies on imagination and ingenuity, not a blowout budget. Use reverse graffiti. Put a stencil with your logo and call to action on a dirty surface and wash away the dirt or grime to leave your mark.

Tactics are unconventional, but the results are not. A guerrilla marketing campaign might tell us something we already know or sense as true but does so in a highly unusual or clever way.

Tends to be highly localized and dependent upon individual contact. Visit a dog park and hand out dog Frisbees personalized with your logo and contact information.

Often occurs where people gather. Don a mascot costume and hand out business cards at a busy pedestrian crosswalk.

Engages with people in a novel manner. Entice people to partake in a treasure hunt. Use social media to distribute clues to your audience as to where to find the treasure.

The message is often spread via word-of-mouth. JetBlue provided small gifts to taxi cab drivers who ran airport runs. They, in turn, raved about the new airline.

Provides something for nothing. Set aside a reasonable budget per house and offer to provide free maid service for people wanting to list their home.

Leverages the space around the event in a novel manner. Stage a “good customer” protest outside your office. Write placards that claim, “These people are too friendly.” Have someone call the local media and alert them to what is going on.