In 2000, a startup airline company emerged with a simple mission of “bringing humanity back to air travel.” That airline was JetBlue. The goal was [...]

Direct mail can be a cost-effective way to reach past, current, and potential customers. Industry studies show that every $1 spent yields an average of [...]

Reading body language lets you measure people’s intentions and how they’re responding to what you’re saying. Conversely, it would be best to be mindful of [...]

Effective marketing requires a detailed plan that should address these critical elements: Set your objectives. The first step is to state clearly what you plan [...]

The single most important determining factor to your success is your attitude. Here are five things to practice daily to ensure you have the right [...]

Guerrilla marketing can produce a big impact on a small budget. Here’s what you need to know about guerrilla marketing. Relies on imagination and ingenuity, [...]

You are your own brand. Your brand is not about what company you’re associated with. Your brand is about you, your name, your reputation, and [...]

Goal setting is essential to being successful. Without it, you can miss business-building opportunities and be overwhelmed by the myriad tasks facing you every day. [...]

A creative brief functions as a road map for any marketing effort. It’s the first step in clarifying the purpose of your marketing campaign, whether [...]